Treat post selection as a reply
It is a constant struggle to keep all relevant messages associated to a thread. People don't see the reply icon or understand its significance. I'm not sure how to best solve that whole problem, but it'd help to make the concept of a reply more prominent if selecting a post is the equivalent of clicking the arrow icon.
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Anonymous commented
See also this related idea: https://mattermost.uservoice.com/forums/306457-general/suggestions/11489124-switch-usage-for-write-a-message-vs-add-a-co
Replying vs. opening a new thread is **a real problem** for non-tech-savvy users.
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Anonymous commented
I think what would work well here is the FB's approach, where you're presented with separate "Reply" button/text field and "Write a comment" text field.